In order for companies to remain competitive they must be able to utilise their knowledge of customers, products, services and resources. This can be instilled in the culture of the organisation, and this becomes paramount when the organisation deals in international markets. This research paper focuses on five main attributes, most pertinent to this study, of culture (identified by Terpstra and Sarathy, and by Gesteland). These attributes are technology and material culture, religion, language, education, and business ethics. The primary data comprised of interviews from six different e‑Businesses.