Investigates and analyzes "Knowledge Management" (KM) practices effectively implemented in the Brazilian agribusiness industry. The main objective is to investigate and analyze the conceptions, motivations, practices, metrics and results of a KM process in a genuine Brazilian firm. The qualitative research strategy used was the study of a single case with incorporated units of analysis, and two criteria were observed for the judgment of the quality of the research project: validity of the construct and reliability. Multiple sources of evidence were used and data analysis consisted of three flows of activities: data reduction, data displays and conclusion drawingverification. The results confirmed the presuppositions and the firm of the study is a benchmark for a KM process in the context of Brazilian organizations. The conclusions suggest that organizational knowledge cannot be managed, it is just promoted or stimulated through the creation of "Ba"or an enabling context. It was also identified that the main challenges facing organizations committed to KM in Brazil have its focus on change management, cultural and behavioral issues and the creation of an enabling context that favors the creation, use and sharing of information and knowledge.