The Electronic Journal of Knowledge Management publishes original articles on topics relevant to studying, implementing, measuring and managing knowledge management and intellectual capital.

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Journal Article

Science 2.0 and Conference Tweets: What? Where? Why? When?  pp269-282

Athanasios Mazarakis, Isabella Peters

© Dec 2015 Volume 13 Issue 4, Special Issue on Social Media in our Life, Editor: Anabela Mesquita and Paula Peres, pp255 - 292

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Abstract

Abstract: Microblogging activity as supported by Twitter has rapidly gained a lot of attention within the scientific community. For example, the organizers of scientific conferences started exploiting Twitter for various reasons, e.g., engaging customers via backchannel, or providing awareness support for stakeholders. We assume that there is no equal distribution of Twitter activity over time. Instead we argue that there are particular events or occasions that lead to peaks in the number of tweets. Clear ly distinguishable peaks can be used by conference organizers to promote or announce information. At the Science 2.0 conference 1,879 conference‑related tweets (including retweets) were collected between 14.03.2014 and 14.04.2014. In total 822 tweets ( 68%) came from conference attendees versus 392 unique tweets (32%) from external contributors who were also more likely to retweet (24% vs. 74%). Additionally, we conducted a content analysis of all tweets by using a self‑provided codebook with thre e classes: purpose of tweet, target of web link (if embedded in the tweet), and topical relation to Science 2.0Ž. The purpose of over 80% of the tweets was to share conference content or resources. Pictures and the conference website were the most ofte n tweeted link targets (65%). The top four content categories occurred in 11% to 15% of tweets and were scientific working methods,Ž web topics,Ž projects & research programs,Ž and open science & open dataŽ reflecting what the audience was most inte rested in. These results help to understand Twitter behavior regarding time and content. This study provides a threefold additional value: 1) conference organizers know when to announce important conference‑related information to the audience via Twitter , 2) the first two classes of the validated codebook are transferable to studies in a similar vein and can be easily reused from the community, and 3) supports recording of user feedback to conference topics and highlights.

 

Keywords: Keywords: twitter, tweets, user engagement, conference backchannel, conference tweets, scholarly communication, content analysis

 

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Journal Article

Using Social Media to Extract Indirect Experiential Knowledge for the Internationalization of an Entrepreneurial Firm  pp56-67

Johannes Järviniemi, Heli Hallikainen, Tommi Laukkanen

© Jan 2020 Volume 18 Issue 1, Editor: Ettore Bolisani, pp1 - 90

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Abstract

Social media platforms have become popular and widely used, and they contain large amounts of knowledge hidden in the user‑generated content. This study, hence, suggests that analyzing the semantic meanings hidden within the user‑generated content on social media platforms enables the extraction of knowledge about international markets which has not been previously available, but that can enhance firms’ understanding of foreign markets. The study suggests that novel methods of content analytics, including sentiment analysis, can provide entrepreneurial firms with a cost‑effective way to acquire knowledge about foreign markets in general and about customers, competitors and other stakeholders operating in the international supply chain. To demonstrate this, we present a case study of a craft brewery and use sentiment analysis to extract knowledge of craft beer related discussions in general and of two brands currently operating in the pre‑specified target markets of a craft brewery. Based on an analysis of 20,153 tweets extracted in a two‑weeks data collection period from Twitter, the results of the study show that, in general, craft beer related discussions are positively rather than negatively oriented, and hence there may exist potential for the products of the case company. In addition, the results of the study provide insights into two competing brands currently operating in foreign markets. When comparing the tweets of the two competing brands currently operating in the target markets, the results of the study showed that the tweets related to brand B were more positively oriented and associated more frequently with positive sentiments, in comparison to brand A.

 

Keywords: Internationalization, Social media, Twitter, Market knowledge, Indirect experiential knowledge

 

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Journal Issue

Volume 18 Issue 1 / Jan 2020  pp1‑90

Editor: Ettore Bolisani

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Keywords: Collaborative climate; Innovative climate; Knowledge donating; Knowledge collecting; MNCs; Creative performance, Enterprise Social Networks; Yammer; Knowledge Management; Survey; SME; Italy, intellectual capital disclosure, intellectual capital reporting, cost of capital, cost of debt, cost of equity, literature review; Internationalization, Social media, Twitter, Market knowledge, Indirect experiential knowledge

 

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