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Journal Article

Assessing the Levels of Knowledge Transfer within e‑Commerce Websites of Tourist Organisations in Africa  pp59-66

Tonderai Maswera, Ray Dawson, Janet Edwards

© Dec 2005 Volume 4 Issue 1, Editor: Charles Despres, pp1 - 90

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Abstract

This paper reports research to investigate how tourist organisations based in Africa acquire, disseminate and apply knowledge through their websites. Interactivity is the key to put information into context to become knowledge. A survey found there are some interactive knowledge‑transfer tools provided on the websites of African tourist organisa‑ tions, but only on the few, fully‑fledged e‑commerce websites was knowledge transfer being effectively utilised. The au‑ thors recommend that organisations incorporate more tools to acquire and apply knowledge as it is fundamental for e‑ commerce success.

 

Keywords: knowledge transfer, e-commerce, tourism, Africa

 

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Journal Issue

Volume 4 Issue 1 / Jan 2006  pp1‑90

Editor: Charles Despres

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Keywords: Active learning, Africa, Business intelligence, Case study, Cognitive diversity, CommonKADS], Communication, Complexity, Complexity representation , Complexity theory, Complexity thinking, Cross-functional teams, e-Commerce, Enterprise semantic web, First order reflection, Group dynamics, Human capital, Intellectual capital, Knowledge acquisition, Knowledge acquisition, Knowledge capital, Knowledge cooperation, Knowledge co-production, Knowledge creation, Knowledge flows, Knowledge learning, Knowledge sharing, Knowledge transfer, Knowledge transfer cycle, Lightweight ontologies, Organisational practices, Performance measurement, Predictive maintenance, Relational capital, Second order reflection, Semantic information retrieval, Semantic interoperability, Social networks, Social Software, Software development, Structural capital, Tourism, Value creation, Weblog, Wiki

 

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