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Journal Article

Marketing audit for Knowledge Intensive Business Services  pp3-13

Ettore Bolisani, Enrico Scarso

© Jan 2014 Volume 12 Issue 1, Special Edition for ECKM 2013, Editor: Monika Petraite, pp1 - 82

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Abstract

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Keywords: Keywords: knowledge marketing, marketing audit, knowledge-intensive business services, ICT companies, knowledge exchanges, practical tool

 

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