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Journal Article

Enhancing Organisational Creativity Through Socialisation pp57-64

Meliha Handzic, Mark Chaimungkalanont

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Abstract

The objective of this study was to empirically examine through an industry survey, the impact of socialisation on organisational creativity. The results of the study show a strong and significant positive relationship between informal as well as organised forms of socialisation and creativity. The results also indicate that informal socialisation had a stronger positive effect on creativity than organised socialisation. These findings confirm the value of socialisation in innovative organisations, and suggest the need for strategies that would provide for its encouragement.

Keywords: knowledge management, socialisation, creativity, survey

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