Abstract

This study is concerned about the role of competence utilisation in innovation strategy. Using a correlational analysis based on non‑parametric statistics, it validates the impact of competence utilisation in relation to venture performance by testing three hypotheses. Data was gathered via a survey instrument to extract The findings are as follows: (1) The level of utilisation in technology, product and market competencies, as manifested by its role in innovation strategy, is positively correlated to venture performance; (2) The impact of competence utilisation is the strongest on sales profitability, followed by company growth and then organisational effectiveness; and (3) In terms of relative impact on venture performance, technology competence is the most effective, followed by product and market competence.