Volume 3 Issue 1 / Apr 2005
pp1‑64
Editor: Charles Despres
Editorial
This issue of EJKM presents articles that discuss cognitive theory in relation to knowledge sharing (Bircham‑Connolly, Corner & Bowden pp1‑10) and community formation / membership (Bonifacio & Zini, pp11‑22), leadership in relation to virtual communities of practice (Bourhis, Dubé & Jacob,pp 23‑44) and the development of intellectual capital (Müller & Raich, pp35‑44), a multiple perspectives approach to knowledge and its management (Nathan Nifco, pp45‑52), and media effectiveness in relation to storytelling as a KM technology (Joanna Sinclair, pp53‑64).
These topics are robust and ambitions and denote increasing sophistication of the field. We would like to turn your attention to a somewhat more fundamental issue, however: How can one determine the value of KM in a company? Metrics and measurements are at the heart of this issue and despite a decade of work it is surprisingly hard to provide a simple answer.
Even a brief review shows a disturbing variety of opinions and approaches in the literature. Academic treatments assemble (a) a loose set of economic indicators around the concept of “intellectual capital” and its measurement; (b) a set of effectiveness / efficiency approaches that are largely borrowed from the IS domain; or (c) a cluster that cobbles together ideas from the strategy, organizational, cognitive systems and systems engineering disciplines. The practice literature provides (d) anecdotal evidence (cases); (e) activity‑based measures of results (clicks); (f) intermediate measures of effectiveness (time savings); and (g) a large set of “soft” methodologies, and stories, that rely heavily on the perception of users and proponents.
Is it possible to extract a valid and reliable set of measures from these bodies of work? Hopefully so, because the future of KM will turn significantly on its ability to demonstrate value‑added to businesses and organizations. There are at least four issues in play:
1. Survival of the field. This issue is rooted in a sociology of knowledge. KM may well have moved from an introductory phase to a second, third or later stage but unless it can demonstrate concrete results, the sociology of knowledge would anticipates its demise … most probably by folding into the next “good idea” on the business horizon.
2. Intellectual development of the field. This issue is rooted in theory development. A field of intellectual endeavor is constrained to the extent it lacks the problem sets, methodologies and techniques that assess its outcomes, and distinguish it from competing fields. KM is so constrained because its assessment technology is either insufficient or borrowed from other, more established domains.
3. Perceived value of the field. This issue is rooted in resource dependency and/or “no‑nonsense business” perspectives. A field of practice in our universe commands resources and enjoys rewards to the extent it is perceived as providing economic advantage. Determining the nature and extent of such advantage is therefore essential, and economic affairs privilege quantified measures. KM is deficient in this regard, struggling with the difficulty of separating activity‑based accomplishments from hard outcomes (intermediate, moderating and dependent variables).
4. Establishment of a profession. This issue is rooted in professionalization. Professions are characterized by a practice‑based body of knowledge, norms, standards, governing bodies and competency sets that distinguish their offer from other professions. Assuming one exists, the KM profession is young and struggling for legitimacy. This profession will stagnate to the extent its practitioners recite “lessons learned,” utilize soft measures and point to intermediate or activity‑based results. Our field of practice has a clear need for demonstrable results that repose on technologies and assessment methodologies it can claim as its own.
But alas I have said enough about these issues. I trust you will find this issue interesting and stimulating and challenging.
These topics are robust and ambitions and denote increasing sophistication of the field. We would like to turn your attention to a somewhat more fundamental issue, however: How can one determine the value of KM in a company? Metrics and measurements are at the heart of this issue and despite a decade of work it is surprisingly hard to provide a simple answer.
Even a brief review shows a disturbing variety of opinions and approaches in the literature. Academic treatments assemble (a) a loose set of economic indicators around the concept of “intellectual capital” and its measurement; (b) a set of effectiveness / efficiency approaches that are largely borrowed from the IS domain; or (c) a cluster that cobbles together ideas from the strategy, organizational, cognitive systems and systems engineering disciplines. The practice literature provides (d) anecdotal evidence (cases); (e) activity‑based measures of results (clicks); (f) intermediate measures of effectiveness (time savings); and (g) a large set of “soft” methodologies, and stories, that rely heavily on the perception of users and proponents.
Is it possible to extract a valid and reliable set of measures from these bodies of work? Hopefully so, because the future of KM will turn significantly on its ability to demonstrate value‑added to businesses and organizations. There are at least four issues in play:
1. Survival of the field. This issue is rooted in a sociology of knowledge. KM may well have moved from an introductory phase to a second, third or later stage but unless it can demonstrate concrete results, the sociology of knowledge would anticipates its demise … most probably by folding into the next “good idea” on the business horizon.
2. Intellectual development of the field. This issue is rooted in theory development. A field of intellectual endeavor is constrained to the extent it lacks the problem sets, methodologies and techniques that assess its outcomes, and distinguish it from competing fields. KM is so constrained because its assessment technology is either insufficient or borrowed from other, more established domains.
3. Perceived value of the field. This issue is rooted in resource dependency and/or “no‑nonsense business” perspectives. A field of practice in our universe commands resources and enjoys rewards to the extent it is perceived as providing economic advantage. Determining the nature and extent of such advantage is therefore essential, and economic affairs privilege quantified measures. KM is deficient in this regard, struggling with the difficulty of separating activity‑based accomplishments from hard outcomes (intermediate, moderating and dependent variables).
4. Establishment of a profession. This issue is rooted in professionalization. Professions are characterized by a practice‑based body of knowledge, norms, standards, governing bodies and competency sets that distinguish their offer from other professions. Assuming one exists, the KM profession is young and struggling for legitimacy. This profession will stagnate to the extent its practitioners recite “lessons learned,” utilize soft measures and point to intermediate or activity‑based results. Our field of practice has a clear need for demonstrable results that repose on technologies and assessment methodologies it can claim as its own.
But alas I have said enough about these issues. I trust you will find this issue interesting and stimulating and challenging.
Keywords: electronic journal, papers, articles, knowledge management, knowledge management methods, knowledge management studies
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Heather Bircham-Connolly, James Corner, Stephen Bowden
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Abstract
This paper contributes to the body of literature on knowledge sharing through insight into the relationship between the format of questions asked of individuals who are sources of knowledge and the attitudes of those that have been given the opportunity to cognitively integrate this knowledge into their own knowledge base. Aspects of the theoretical model proposed by Bircham (2003) are empirically evaluated, with results supporting the model.
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Abstract
Practice based studies have provided rich descriptions of knowledge dynamics. On the other hand, they led to conceptualizations that question the possibility to view knowledge as a resource that can be oriented and shaped by managers. From this perspective, questions such as why an existing community has developed, or how to enable the emergence of a new community, are still unanswered. Such weaknesses are rooted in a tendency to ignore the cognitive motivations (theories) that lead actors to behave in a particular way. As a consequence, we propose that social practice can be explained as the outcome of interlocking cognitive theories and, moreover, that to shape practice, we need to act on theories.
Keywords: communities of practice, situated learning, cognition, knowledge management, organizational learning, theory of action
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Anne Bourhis, Line Dubé, Réal Jacob
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Abstract
Contrary to the "one‑fits‑all" approach used in the literature on how to sustain virtual communities of practice (VCoPs), this paper advocates that successful management practices should be contingent upon their basic characteristics. More specifically, this study of eight virtual communities of practice investigates how the actions taken by the communities' leadership teams may influence their success. The results show that decisions regarding the operational leadership of a VCoP are crucial elements to counteract the challenges arising from its structuring characteristics. Among those decisions, the choice and availability of a leader and the support of a coach are shown to be crucial.
Keywords: Virtual community of practice, virtual group, leadership, knowledge sharing, organizational learning
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Abstract
Intellectual Management deals with these interactions between all resources, tangible and intangible to create maximum value. Leadership plays an important role when turning knowledge within an organization into Intellectual Capital. Therefore it is of major interest to consider and evaluate the relationship as well as possible synergies between Intellectual Capital and Leadership to improve organizational processes and performance.
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A Conceptualization of Knowledge Management Practices Through Knowledge, Awareness and Meaning
pp45‑52
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Abstract
Knowledge management practices are based primarily in conceptual frameworks that are responsible for the design and development of methodologies and technologies that can provide some common ground in the way people use and manage knowledge in an organization. These conceptual frameworks are often derived from integrated perspectives that are influences not by one but multiple disciplines and practices. Can a knowledge management framework be useful and practical when is based on the universal constructs for knowledge, awareness and meaning? Operational definitions for these constructs were designed within a recent research study that was conducted by reviewing and analyzing 180 relevant sources from a variety of disciplines and practices including psychology, cognition and the cognitive sciences, human and organizational development, complexity theory and physics, computer science and artificial intelligence, philosophy, neuroscience and biology, mathematics and statistics. The operational definitions obtained from the research process were combined with general principles that were formulated in order to explore a potential model that may integrate and apply the three constructs of knowledge, awareness and meaning with the view of facilitating the conceptualization of knowledge management practices. The research presents the multiple perspectives from various disciplines on knowledge, awareness, meaning, thinking methods and organic models and at the same time provides a conceptual framework to determine the effectiveness of knowledge management practices with the purpose of integrating the know what, the know how and the know why of managing knowledge.
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The Impact of Stories
pp53‑64
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Abstract
Stories intrigue the field of Knowledge Management. Employing stories in both personnel and stakeholders communication is currently being recommended in several best practice guides on effective knowledge transfer and leadership communication. The aims of this article are to present further understanding of the impact of stories, and assess which kind of communication tasks stories are most apt for by considering stories as a medium. This allows for the examination of stories through two interlinked theories: Social Presence Theory and Media Richness Theory. These are found to be limited indicators of media effectiveness and it is suggested that elements of the theories should be broadened to make both theories useful for assessing core media effectiveness, although it is recommended that they be combined with other modes of evaluation to achieve thorough assessment of media impact.
Keywords: Stories, Storytelling, Communication, Social Presence Theory, Media Richness Theory, Knowledge Management
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