The Electronic Journal of Knowledge Management aims to publish perspectives on topics relevant to the study, implementation and management of knowledge management
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Journal Issue
Volume 3 Issue 1 / Apr 2005  pp1‑64

Editor: Charles Despres

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An Empirical Study of the Impact of Question Structure on Recipient Attitude during Knowledge Sharing  pp1‑10

Heather Bircham-Connolly, James Corner, Stephen Bowden

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To shape practice act on theories  pp11‑22

Matteo Bonifacio, Chiara Zini

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The Success of Virtual Communities of Practice: The Leadership Factor  pp23‑34

Anne Bourhis, Line Dubé, Réal Jacob

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The Ambiguous Relationship of Leadership and Intellectual Capital: Understanding how Intellectual Capital is Developed  pp35‑44

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A Conceptualization of Knowledge Management Practices Through Knowledge, Awareness and Meaning  pp45‑52

Nathan Nifco

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The Impact of Stories  pp53‑64

Joanna Sinclair

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Abstract

Stories intrigue the field of Knowledge Management. Employing stories in both personnel and stakeholders communication is currently being recommended in several best practice guides on effective knowledge transfer and leadership communication. The aims of this article are to present further understanding of the impact of stories, and assess which kind of communication tasks stories are most apt for by considering stories as a medium. This allows for the examination of stories through two interlinked theories: Social Presence Theory and Media Richness Theory. These are found to be limited indicators of media effectiveness and it is suggested that elements of the theories should be broadened to make both theories useful for assessing core media effectiveness, although it is recommended that they be combined with other modes of evaluation to achieve thorough assessment of media impact. 

 

Keywords: Stories, Storytelling, Communication, Social Presence Theory, Media Richness Theory, Knowledge Management

 

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