The Electronic Journal of Knowledge Management aims to publish perspectives on topics relevant to the study, implementation and management of knowledge management
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Journal Issue
Volume 5 Issue 1, ECKM 2006 / Feb 2007  pp1‑130

Editor: Charles Despres

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Knowledge Cooperation in Online Communities: a Duality of Participation and Cultivation  pp1‑6

Marco C. Bettoni, Silvio Andenmatten, Ronny Mathieu

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Alternative Accounting to Manage Intellectual Capital  pp7‑18

György Boda, Peter Szlávik

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Successful Sharing of Project Knowledge: Initiation, Implementation and Institutionalisation  pp19‑28

Waltraud Grillitsch, Alexandra Müller-Stingl, Robert Neumann

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Knowledge Management in a Virtual Community of Practice using Discourse Analysis  pp29‑42

Khalid Hafeez, Fathalla Alghatas

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Knowledge Creation through University‑Industry Collaborative Research Projects  pp43‑54

Julie Hermansand Annick Castiaux

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Notions of Knowledge Management Systems: A Gap Analysis  pp55‑62

Aboubakr A. Moteleb, Mark Woodman

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The Power in Visualising Affects in the Organisational Learning Process  pp63‑72

Theresia Olsson Neve

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Organisational Knowledge Transfer: Turning Research into Action through a Learning History  pp73‑80

Robert Parent, Julie Béliveau

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Why do Managers from Different Firms Exchange Information? A Case Study from a Knowledge‑intensive Industry  pp81‑88

Mirva Peltoniemi

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Actors and Factors: Virtual Communities for Social Innovation  pp89‑96

Susan G. Restler, Diana D. Woolis

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Journalists, the Makers and Breakers of Relational Capital  pp97‑104

Joanna Sinclair

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Abstract

The aim of this paper is twofold. First, to call attention to why storytelling is a pivotal building block of Relational Capital and second, to provide an understanding of how stories receive media coverage, in essence explain how PR professionals seek to influence the business press into telling stories about their client companies and how journalists in turn react to the story material sent to them by PR departments. This paper approaches this issue through gatekeeping theory and presents an example of the various gatekeepers affecting the media coverage of corporate stories. Although the paper includes theoretical reflection, it chiefly attempts to bring new insights to the topic by providing empirical research results. The paper reports findings from a qualitative analysis of semi‑structured, in‑depth interviews conducted with six journalists from the Finnish business press and six Finnish PR Professionals. The article shows three types of stories that PR professionals use to lure the business press into writing news about their client companies. These are: 1) an idea of a story 2) a hidden story and 3) a ready‑made story. The article concludes in showing that an idea of a story will be appealing to business journalists, especially if the story is not obviously helping a commercial enterprise improve their image. It shows that a hidden story, however, can be appealing to business journalists even if the story would clearly improve a commercial enterprise's image. The ready‑made story, though, is found to be appealing to journalists chiefly as background information that might trigger a later story. 

 

Keywords: storytelling, gatekeeper theory, media coverage, relational capital

 

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Exploring Knowledge Processes in User‑Centred Design  pp105‑114

Kaisa Still

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Partaking as a Tool for Knowledge Creation and Sharing in Practice  pp115‑122

June Tolsby, Per Kirkebak

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Educational Ontology and Knowledge Testing  pp123‑130

Réka Vas

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