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Abstract
The intersection and common elements of the fields of knowledge management (KM) and competitive intelligence (CI) are receiving growing attention, particularly in the latter discipline. Not only are the two areas similar in terms of managing knowledge resources, albeit of different types in most cases, but the presence of competitive intelligence activities begs the question of how widely knowledge assets should be developed and shared, as well as how and whether said assets should be protected. One framework for developing a strategy to balance knowledge development with knowledge protection suggests that there are specific risks (knowledge management or KM Risk and competitive intelligence or CI Risk) that move in alternate directions as knowledge is developed and shared more widely. Previous work has measured KM potentialrisk and CI risk in a variety of industries, theoretically providing industry participants with a tool to more strategically develop and protect knowledge assets. This paper continues that work, including not only the industry evaluations but in‑depth analyses of firms within those industries, allowing for even deeper insights concerning optimal KMCI strategies. These insights are drawn from evaluation of the circumstances surrounding each industry and representative firm, including the nature of the knowledge assets (explicittacit), their complexity, and their specificity (stickiness). In a sense, this is an illustrative study, providing a template for how an individual firm can evaluate its own circumstances and better manage its knowledge assets. This paper provides another step forward in establishing a framework to help firms in discovering optimal strategies for developing and protecting knowledge by extending the discussion from industries to specific firms. Continuing to draw on the same framework that defines the KM and CI tradeoff, this paper examines illustrative firms in each KMCI situation, reviewing their circumstances and their relative place in the industry vis a vis KM and CI. From this result, we can continue to develop and refine theory and practice concerning how and when KM is practised as well as how and when CI activities are deployed and defended.
